LHS Senior, Alena Conrad, Designs Winning Logo for the Ludlow Cultural Council
Posted On:
Friday, April 07, 2017
Alena Conrad with her winning design
Alena Conrad with her winning design

Over the past few years the Ludlow High School Art and Business Departments have been collaborating with the Ludlow Cultural Council (LCC) on a variety of projects. Carla Roberts, LCC chairperson, explained that one of the recommendations from the Massachusetts Cultural Council is to involve students in local councils.  “We started last year asking Ludlow High School students to design flyers for the summer concert series that we then hung up around town to announce the dates of the event and who was playing at the Gazebo. We also handed out those flyers at the event.”

This year the LCC had a goal to create their own unique identify, with a logo, so Roberts contacted Ms. Eliza Lacroix, LSH art teacher, in hopes of having LHS students design the logo for the organization.  “All nine students in the fall 2016 Graphic Design Class submitted designs.” shared Lacroix. “The only guideline was that it must be original and include the name, Ludlow Cultural Council. I was contacted and informed that senior, Alena Conrad's design was chosen, and shortly after, I received a letter from the council, which included the logo that Alena had designed. Her design incorporates color, symbolism and balance in an attractive and easy to read logo.”

When asked how she felt to learn her design was chosen, Conrad shared, “I have had a great experience in graphic design at Ludlow High School and am honored to have my work represent an important part of our community.”  

Roberts explained how the winning design was chosen, “We printed colored copies of all the submitted logos and at our February meeting the council members picked the one they liked the best, which was Alena’s design.  There were several reasons that Alena's design was chosen.  First, the colors are outstanding and it just popped! Second, the Massachusetts Cultural Logo is five squares (same as hers) and made us feel like we were still a part of the parent council. And third, it exemplifies all the arts and cultures.  Any person who knows Ludlow's history would immediately associate our Town with that logo which included the Clock Tower at the Mills.”

“We are using our new design at the top of our letterheads,” added Roberts, “and will incorporate it in any flyers and brochures we produce, from this point forward.”


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